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How a High-Growth Marketplace Automated On-Call and Slashed MTTA by 96%

"Now I actually trust the alerts in my inbox. Everything noisy gets handled before it even reaches me."
E-commerce
DevOps
Alert Management
High-Growth Marketplace

Company Overview

A high-growth e-commerce marketplace experiencing rapid expansion, with a DevOps team responsible for maintaining critical infrastructure services.

Industry
E-commerce
Company Size
500+ employees
Team
DevOps
Implementation Time
5 weeks
1

The Challenge

As their platform scaled, the DevOps team at a high-growth marketplace faced a wave of alert fatigue:

  • Repetitive warnings from VMs, Elasticsearch, and PostgreSQL - Key infrastructure components were generating frequent alerts requiring manual intervention.
  • 40% of on-call time wasted on non-critical alerts - Engineers were spending significant time addressing alerts that didn't require immediate attention.
  • Engineers overwhelmed, on-call rotations stretched thin - The high volume of alerts was leading to alert fatigue and burnout among the engineering team.

They needed a way to reduce noise, regain focus, and make on-call survivable again.

2

The Implementation

They rolled out Doctor Droid across their monitoring and infrastructure stack:

  • Integrated with AWS, databases, Elasticsearch, PostgreSQL, and Slack - Connected Doctor Droid with their entire infrastructure and communication stack.
  • Deployed automated playbooks for top recurring incidents - Created automated playbooks to handle common alert scenarios without human intervention.
  • Achieved full coverage across key services within 5 weeks - Deployed Doctor Droid across their entire infrastructure within 5 weeks.

The process was plug-and-play. No manual scripting. Just results.

Tools in Play

ElasticsearchPostgreSQLSlackAWSShellMonitoring Stack
3

The Results

96%
MTTA reduction (15 min to <60 sec)
70%
Reduction in escalations
85%
Fewer false positive alerts
  • MTTA down from 15 minutes to <60 seconds - Mean Time To Acknowledge alerts was dramatically reduced by 96%, giving engineers back their time.
  • Escalations cut by 70% - The number of incidents requiring escalation to senior engineers was reduced by 70%, giving engineers back their focus.
  • False positives reduced by 85% - Doctor Droid's intelligent alert filtering dramatically reduced the number of false positive alerts, restoring trust in the alert system.
"
"Now I actually trust the alerts in my inbox. Everything noisy gets handled before it even reaches me. Doctor Droid has been a game-changer for our on-call experience. Our engineers are no longer overwhelmed with alert noise, and we can automatically resolve most common issues."
Head of DevOps
High-Growth Marketplace

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